Brand Expression

As a Team Lead at Rapt Studio, I guided the creation and expression of these incredible brands with incredibly talented collaborators.



Brand Expression, Interiors



Name, Branding


J Dawgs

Branding, Interiors, Website


A social club for gamers. We designed Guildhouse’s logo and created a brand style book that represents the key principles of the company: Community, Inclusivity, Empowerment, and Fun. We created the brand system, and mocked it up in various formats for proof of concept. I guided the design team in the creation and execution of the concept for the brand from Discovery to Deploy.


Workspace environmental graphics for people who like connecting people. Guided the design team in the creation and execution of the concept.


Pair is a furniture company that boldly stands in the gap between “custom” and “off-the-shelf”. Pair your favorite components together to create your very own table, desk, etc. Guided the design team in the creation and execution of the naming and brand from Discovery to Deploy.

J.Dawgs Website

Retail Pop-Ups

While Lead Brand Experience Designer for a menswear startup, I led the design, planning, and execution of two temporary retail spaces, bridging the gap from online to "IRL". 


Pop-up: Santa Monica

Whisky and beer tastings, and a cigar rolling workshop, all while you shop for your perfect suit. I designed custom clothing racks and changing rooms, and a ceiling installation made of our iconic suit boxes. Furniture and decor was locally sourced, and a custom "magic mirror" equipped with RFID brought our menswear to life.


Pop-Up: WME

A feature tie installation, new custom clothing racks, locally sourced furniture and decor, and crowd-pleasing gift bags featuring relatable, relevant lifestyle brands.