Brand Expression

As a Team Lead at Rapt Studio, I led the creation and expression of these incredible brands, with some incredible collaborators. It took a full team to create these expressions and experiences and I'm proud of all the work we've done together. 



Brand Expression, Interiors



Name, Branding


J Dawgs

Branding, Interiors, Website



J.Dawgs Website

Retail Pop-Ups

While Lead Brand Experience Designer for a menswear startup, I led the design, planning, and execution of two temporary retail spaces, bridging the gap from online to "IRL". 


Pop-up: Santa Monica

Whisky and beer tastings, and a cigar rolling workshop, all while you shop for your perfect suit. I designed custom clothing racks and changing rooms, and a ceiling installation made of our iconic suit boxes. Furniture and decor was locally sourced, and a custom "magic mirror" equipped with RFID brought our menswear to life.


Pop-Up: WME

A feature tie installation, new custom clothing racks, locally sourced furniture and decor, and crowd-pleasing gift bags featuring relatable, relevant lifestyle brands.